Lauren Bassman is a designer and creative leader shaping thoughtful brand systems, campaigns and experiences for organizations and growing businesses across finance, wellness, real estate and professional services.
SERVICES /
Brand identity design
Campaign design
Creative direction
Presentation design
Event branding
Editorial and report design
Digital communications
Environmental graphics
Art direction
APPROACH /
Lauren brings a strategic, detail-driven approach to creative work, helping teams clarify ideas, build visual consistency and create polished materials across every touchpoint.
SELECT CLIENTS /
Macquarie Group
BlackRock
Delaware Investments
Green Investment Group
Antares Capital
Guernsey's Auction House
Precision Construction Group
RECOGNITION & IMPACT /
Macquarie Group Americas Awards, 2016 and 2021
Creative leadership across brand, event and communications initiatives
Enterprise pitch work for BlackRock associated with more than $50 million in new business wins over six months
CONTACT /
For freelance, contract or consulting inquiries:
laurenmbassman@gmail.com
CONNECT /
Connect with Lauren on LinkedIn for recent work and professional updates.
ABOUT /
Lauren is a designer and creative leader with more than fifteen years of experience shaping visual communications for global organizations and independent businesses. Her background spans corporate brand environments, executive communications, live and digital events, editorial publications and marketing initiatives.
Before moving into independent work, Lauren spent more than a decade at Macquarie Group, ultimately leading design across the Americas and supporting 26 offices and more than 3,000 employees. She partnered with senior executives and global teams across brand, communications, events and marketing.
She has since partnered with organizations including BlackRock, Antares Capital, Precision Construction Group and Shire Wellness, bringing a calm, strategic approach to projects that require both creative direction and careful execution.